Did you know mortgage brokers are experiencing higher anxiety levels than ever before? Sadly, with many brokers caught in complex aggregator takeovers and bank/institution buying, selling, and then not selling aggregation businesses, it’s no surprise.

When you discover you’re suddenly part of a massive amalgamated mortgage investors group, it’s easy to become lost in the crowd. Despite being part of a large aggregator, you’re more isolated than ever! Often, these amalgamations happen without brokers even knowing about it until the deed is done.

Consider this: Were you asked to vote? Were you consulted? Did you have a chance to raise your voice?

Plenty of single-operator brokers are chewed up and spat back out of these burgeoning beasts. Between institutional owners and powerful shareholders, genuine broker-centric aggregation models have become a rare breed. We’ve even seen some brokers being asked to leave these groups simply because they don’t satisfy new aggregator “volume requirements”.

So, how does the sheep vs salmon argument fit in here?

The sheep mentality is this: join the masses, follow the crowd, fully conform and lose your voice as well as your individuality. You bend to the will of your shepherd, often without even realising it.

The salmon mentality is this: swim upstream, fight the good fight, demand to be heard, then spawn, reproduce, and grow! You’re empowered to go your own direction if you want to, but welcome to follow along when it suits you.

Stop baaing, start swimming. 

Be the best salmon you can be with Purple Circle.

Independent and broker-owned (shares are earned by brokers), Purple Circle thrives with a culture of mutuality and cooperation. Important company decisions are put to brokers, and each one is empowered to vote and make a difference.

We throw handy resources your way, provide training, share game-changing advice and practical support, and heaps more. Plus, we have an exclusive network of like-minded brokers ready to shake hands and swap industry secrets. Purple Circle is ready to help salmons swim upstream faster than ever.

If you’re looking to stand out in a mortgage investors group, Purple Circle is your partner for success.

Ready to swim into the Circle?

If you would like to know more about becoming a member, contact the team.

If your financial aggregator treats you with indifference, now is the time to consider switching to one of Australia’s best challenger groups – Purple Circle Financial Services.

Here are 12 good reasons to ‘pull your head out of the sand’ and join Purple Circle…

• Shares: Become a shareholder just by writing loans.
• Commission options: 3 flexible options to choose from – Flat Fee, Percentage Split or Hybrid.
• Broker ownership: The company is owned by its members and founders, all with a common purpose.
• Broker Buddies: Being a broker can be a very isolating and lonely experience. ‘Broker Buddies’ in every state make sure you always have someone to talk to who understands your world.
• Broker culture: Enjoy a broker-centric culture.
• Market-leading technology: Salestrekker helps our brokers gain a clear competitive advantage by reducing workloads and streamlining workflows. ‘THE’ smart brokers’ platform of choice.
• Compliance made easy: We recognise compliance should be a business enabler, not inhibitor. Salestrekker’s capabilities make compliance super-easy.
• Diverse lending panel: 61 lenders! We don’t want any broker to miss out on niche loan opportunities for their clients.
• Award-winning: 2020 Boutique aggregator of the year and multiple other finalist categories.
• Marketing automation: Generate new business and keep clients.
• No lock-in contracts: We back ourselves to deliver the best outcome for you. If you’re not happy, we won’t hold you against your will.
• We’re good, so just join us! Always referred to as ‘the good guys’ because of our unrivalled integrity and ethics – we are serious about your success.

Become part of a Broker Community like no other…

Contact us now!

If you’re looking for ‘Genuine’, ‘Authentic’, ‘Inclusive’, then let’s build your broking business together.

At Purple Circle Financial Services, we listen to the needs and wants of our members. You aren’t put in a queue with the rest of the ‘numbers’ waiting for a response to a simple question. At PCFS you are our first priority, you will be able to get in touch with any of our team members and feel like you are talking to your family.

Our members wanted:

A better CRM platform, so we delivered…
Salestrekker, the premium broker software CRM platform.

A way to discuss their loan situations and seek advice, so we delivered…
our Members-Only Facebook Forum.

To be heard and treated as individuals rather than numbers, so we delivered…
our ‘Steering Committee‘.

Further training and guidance on how to build their businesses, so we delivered…
monthly ‘Circle of Influence’ Meetings.

Help with their Social Media Marketing, so we delivered…
customisable Social Media Templates.

These are just a few of the ways that we are dedicated to providing our members with a genuine, authentic, inclusive experience.

When it comes to finding the right business partner, one who has a genuine care and desire to help you grow your business, bigger is not always better.

If it wasn’t already great enough being a member of Purple Circle, it just got a whole lot better…

Purple Circle has recently partnered with Salestrekker, regarded as THE premium broker software CRM platform.

The team at Purple Circle are thrilled to be able to share it with all their new and existing members. CEO Michael Stephens said “It’s a total gamechanger for our broker members. We’ve known about Salestrekker’s intuitive capabilities and solutions for a few years, and it’s taken a while, but now it’s here, and our members are as excited as kids with lollypops!”

Purple Circle members now enjoy:

• Salestrekker CRM platform;
• Direct lender gateways via NextGen’s ApplyOnline and Simpology’s Loanapp;
• Choice of 3 Commission plans – Flat fee, percentage based and hybrid;
• Access to 50 residential lenders, 27 commercial and small business lenders, 13 asset and personal finance lenders and 6 other providers;
• The ability to become a shareholder;
• Exclusive access to the PCFS collaborative Facebook member forum and more…

If you are interested in finding out more about Purple Circle and their partnership with Salestrekker, click here to get in contact!

Like sharks circling schools of fish, the feeding frenzy of broking group mergers, acquisitions and consolidations are leaving brokers with fewer options and a feeling of increased insignificance in the ever-growing mass.

These predator-like groups are headed up by leaders whose only two mandates are getting the most out of the masses for shareholder returns.

Conformity, uniformity and control become the order of the day and whilst this might suit the unimaginative, an ever-growing cohort of brokers are choosing to avoid these predators in favour of a better outcome.

A completely contrarian mindset lies in the Purple Circle aggregation methodology. Here, brokers belong to a steering committee which provides direction and advice to the company leaders. The leaders’ mandates are ‘to enable and empower’.

Not only this, but brokers can also earn shares in Purple Circle upon hitting milestones, meaning they participate in all the upsides that come with owning their own aggregation business.

The ‘2020 Boutique broking group of the Year’ is experiencing unprecedented growth in broker numbers, with almost 2 brokers a week currently joining the movement.

Purple Circle CEO, Michael Stephens says “Never before in the history of mortgage broking have we experienced a similar and enduring season of uncertainty and confusion. Brokers find themselves treated as a commodity and pawn in a much bigger game, one in which they receive no benefit.

Purple Circle gives the balance of power back to its brokers, enabling them to be masters of their own destiny. Many of the brokers contacting us just want some control back and to create a better future for themselves in the process.”

It is true, we are a pretty independent bunch. The very nature of our industry forces us to be this way.

But it doesn’t matter how independent or resilient you are, sometimes things can become a bit much and you just need a shoulder to lean on. Someone who understands, and even better, someone who can help.

Over the past year, we have all gained a far better sense of self than ever before, and we have learned that it is OK to be vulnerable and to seek support from our community.

Imagine a community of finance brokers coming together for this reason. Supporting one another through tough times, and celebrating each other through good times. Who are genuinely interested and concerned for their fellow broker. Why? Because that is just who they are.

From the moment you join Purple Circle, you can feel the sense of community… It comes in the form of a welcome phone call from a fellow broker in your area, a small gift just because you chose us, a genuine interest in you and your well-being.

Our brokers are the cornerstone of everything we do. Every decision we make. We take counsel from our brokers and then reward them with shares.

Australia’s reigning best Boutique broking group was independently awarded that title for a reason. A part of which lies in our culture. Our belief system. Our drivers. All of which will become yours too, when you join us.

There has been a quiet revolution building in the mortgage broking space…

A game-changing broking group has been gaining momentum over the past 3 years and now the well-kept secret is finally out with independent judges voting it the best in Australia.

The long-standing monopoly held by several broking groups is being seriously threatened by Australian Broker Awards newly crowned ‘Boutique broking group of the Year’ (less than 500 brokers) – Purple Circle Financial Services.

In a little more than 3 years, Purple Circle has risen from a start-up with a difference into Australia’s most exciting group in the broking group space.

Mortgage Brokers have grown tired of being placed at the bottom of the food-chain by high-mileage broking groups more interested in building lending distribution capacities for their shareholders and institutional owners than they are in looking after their brokers.

Purple Circle has turned this dated concept on its head by placing brokers at the very top of the food chain and making them shareholders in this unique company.

Broker-owned means broker-driven.

Have a voice and have a say… At Purple Circle, we take a co-operative approach to building best practice. Our Members have a strong say in the strategic direction of the company which allows us to not only provide what Brokers need to succeed in business but also what they want!

‘We created Purple Circle as a way to give back to brokers’, Greg Pennells says. ‘Traditionally the only people who enjoy the fruits of an aggregation group are broking group heads and institutional owners. These fruits can be in the form of profits and/or capital gains.’

‘The time is right for this wealth to make its way back to the very people responsible for the success of the groups – the brokers themselves’ says Greg.

Purple Circle is the brainchild and latest venture for Greg Pennells, co-founder of Choice Aggregation Services and Choice Home Loans.

To continue to provide its member network with innovative lending solutions Purple Circle has partnered with an exciting new lender.

Drives for economies of scale by mortgage broking groups may not deliver as many benefits to brokers as these groups claim.

Boutique independent broking groups may in fact be better suited to serve brokers and further assist with keeping the market on an even keel due to in part our strong collaborative approach and robust service propositions.

Being bigger isn’t necessarily being better.

There’s only so much efficiency you can get from economies of scale through size and this does not necessarily translate to a better service proposition. I’d like to think the boutique independent broking groups provide a better service proposition as we’re more attuned with what brokers require for their business, with this translating to attracting a high calibre of broker.

These big businesses aren’t team-spirited co-operatives anymore because of size and due to many of them being either bank or institution owned.

As boutique independent broking groups, we do not deal with thousands of brokers and as such along with strong collaboration we pay greater attention to broker needs with a core value proposition being ‘quality rather than quantity’.

We do things a little differently – we believe we are more hands on and intimate with regards to understanding our business partners’ needs. Our value proposition as a boutique is not just on the aggregation; it’s always been centred around the full service – collaboration, value adding and helping brokers build better businesses and create additional revenue. As we know, a more intimate broking group-broker relationship can provide a broker with the right tools and a greater structured hands-on guidance to grow. Whether it is tailored offerings for single writers, small brokering groups through large brokering groups, boutiques cater better.

Let’s face it, a lot of broking groups have very high mileage on their clocks.

Their engines are out-dated legacy models using too much fuel and under-powered by today’s standards.
Despite this their many owners over the years squeezed as much out of them as they possibly could, before passing them on like an unwanted gift to the next owner.
The paintwork is chipped and their tyres have no tread. But still, they keep on going…

Now that the elections are over and we’re all breathing a bit easier, the time is right to treat yourself to a new and improved model.

Seriously though, some new broking groups out there are worth a closer look.

Today’s best businesses are platforms for their members to contribute to and to learn from, is in stark contrast to the old fashioned 90’s autocracies. In those models, absolute power was held by only the chosen few.
Platform style businesses give up the old overarching control, instead allowing everyone full collaboration, inclusion and transparency. They encourage members to not ‘hoard’ their good ideas, but throw them ‘in the pot’ for all to enjoy and learn from.

‘Boutique broking group of the Year’ finalist 2018 and 2019 and ‘Innovator of the Year’ finalist 2019, Purple Circle Financial Services represents a new breed of broking group.

Giving it’s members shares and living by an ethos of inclusion and mutuality, ‘Empowering Brokers’ is at the heart and soul of the company.
Believing every broker member has the ability to be a leader, PCFS brokers are involved in important company decisions like lender panel, software platforms, CRM’s, Cross-selling and up-selling integrations etc.
Only 2 and a half years old, Purple Circle recently went past the magical $500 million in settled loans, growing it’s member numbers month on month, completely bucking the recent trend being experienced by most broking groups.

This open platform methodology is attracting brokers who have grown tired of the old ways of being treated like a number, and who are ready to embrace the new world of broking in post-Royal Commission Australia.

If you would like to know more, please contact the team.