Imagine owning part of your aggregator

own part of your aggregator

In the early days of mortgage broking, aggregators were created to benefit finance brokers by pooling their loan volumes and negotiating better loan commissions with lenders.

These days, that original purpose has morphed into something benefitting everyone but the finance broker. These big businesses are no longer team-spirited, treating their members merely as numbers.

What if you discovered an aggregator that works like a ‘co-operative’ for its broker members?

Imagine… if all income was disclosed to members. When the co-operative does well, the members do well. The more members it has, the greater the return for everyone.
Imagine… how much more motivated you would feel to succeed at the business in which you already so passionately operate.
Imagine… if every finance broker shared their great ideas with one another.
Imagine… the power of the collaboration between members.
Imagine… if by writing loans, you earned shares.

Now, imagine this co-operative aggregator already exists … Purple Circle Financial Services.

In fact, not only does Purple Circle exist, but last year Purple Circle grew its broker member numbers by a whopping 213%. The industry has been taking notice too, with the team being acknowledged with numerous industry accolades over the years! 

Purple Circle is attracting brokers who have grown tired of being treated like a number and are ready to embrace a new breed of mortgage broking support.

Imagine how easy it would be to start making your hard work as a broker count for so much more.

What’s more, members don’t have to pay for their shares in the company. Do you see the potential now?

Think of it this way – how much of your current aggregator do you own? How much of it will you own in 12 months or 5 years from now?

Completely inclusive. Fully transparent.

You really should look at owning your piece of the ‘Purple Circle’.

Mortgage Business Awards Finalist

Mortgage business awards 2023 finalist

Purple Circle a finalist in three Mortgage Business Awards categories 

 

Once again, Purple Circle is turning heads — and we couldn’t be prouder. Our company has made the shortlist and been awarded finalist seals across three major categories in the 2023 Mortgage Business Awards.  

The Mortgage Business Awards recognise the top performers in Australia’s thriving mortgage industry. This comprehensive awards program highlights excellence in every quarter — from mortgage brokers, to aggregators, to lenders — and the range of innovators, tech providers and staff servicing the channel. The Awards consider excellence in operations, technology, and innovation as well as what it takes to deliver outstanding customer outcomes — areas we pride ourselves on at Purple Circle. 

 

The awards we’ve been shortlisted for are: 

Mortgage Business Awards 2023 - Purple Circle

1.

Aggregator of the Year. 

Mortgage Business Awards 2023 - Purple Circle

2.

Innovator of the Year — Aggregator. 

Mortgage Business Awards 2023 - Purple Circle

3.

Marketing & CRM Platform of the Year – Aggregator/Major Brokerage. 

As a finalist in these areas, we’ve been recognised amongst the top performers in Australia’s booming mortgage distribution space. This is a testament to the hard work we put in for our brokers day in, day out, and goes to show we really are making an impact in the industry. 

Tune in with us for the final winner announcement.  

We know we’re up against several other excellent groups and never shy away from some healthy competition! We hope to take home the win this year in all three of our nominated areas, but recognise that even being shortlisted is a huge achievement and honour.  

The winners will be revealed at the five-star gala dinner at the Sofitel in Melbourne on Thursday, 27 April 2023. We’ll let you know how Purple Circle performs.  

Is it time to trade in your old broking group?

best aggregator for mortgage brokers

Let’s face it, some aggregators have serious mileage on their clocks.

Their engines are out-dated legacy models using too much fuel and under-powered by today’s standards.

 

Despite this their many owners over the years squeezed as much out of them as they possibly could, before passing them on like an unwanted gift to the next owner.

The paintwork is chipped and their tyres have no tread. But still, they keep going…

Now that the holidays are over and a new year beckons, the time is right to treat yourself to a new and improved model.

Today’s challenger aggregators are operating platforms from which brokers contribute to and learn from.

Innovative platform style businesses give up the old overarching control levers, instead allowing everyone full collaboration, inclusion and transparency. They encourage members to not ‘hoard’ their good ideas but throw them in the pot for all to learn and grow from.

Last year’s ‘Innovator of the Year‘ and ‘Boutique Aggregator of the Year’ 2020 at the ABA’s, multiple award finalist Purple Circle Financial Services leads a new breed of aggregator.

Giving it’s members shares and living by an ethos of inclusion and mutuality, ‘Empowering Brokers’ is at the heart and soul of the company.

Believing every broker member has something to contribute, PCFS brokers are involved in important company decisions like lender panel, CRM software platforms, app. integrations etc.

Only 6 years young, Purple Circle recently went past the magical $2.5 billion in settled loans and last year grew it’s broker member numbers by a whopping 213%.

Purple Circle’s open platform methodology is attracting brokers who have grown tired of being treated like a number and are ready to embrace a new breed of mortgage broking support.

 

If you would like to know more, please contact the team.

Get in touch

Is it time to start obsessing over your customers?

Couple shaking hands with business man

I recently read Amazon founder, Jeff Bezos, values obsessing over clients more than he worries what his competitors are doing. Both Bezos and Steve Jobs have previously quoted how they like to start with the customer experience and then work backwards when figuring out how to create the magical difference for their respective customers. No mention of competitors at all. 

Zappos CEO, Tony Hsieh (credited with bringing online shoe-shopping to the masses) stated that 75% of their sales came from repeat customers. How? His whole philosophy was to take the money he would have spent on marketing and invest it into the customer experience. This then allowed word of mouth, delivered via repeat customers, to become their primary form of marketing. In doing so, Hsieh was also credited with single-handedly reshaping customer service.  

Pretty ballsy, huh?  

Actually, not really. 

Try to remember the last time you had an awesome experience or felt the sales-person went over and above your expectations. I’ll bet you went back again for more of the same, even if it was a little more expensive than you’re used to. When you genuinely value an experience, cost doesn’t come into play as much because you feel you were understood and received real value from the transaction. I’ll also bet you told your friends and family about it so they could enjoy the experience as well. And, they would’ve probably listened because there’s a relationship between you and they trust your judgement.  

Now, imagine you are your own customer. What transactional experience would blow your socks off? What would keep you coming back again and again? By our very nature, mortgage brokers are innovators and problem-solvers. So, it wouldn’t take much to charge up our innate super-powers and deliver a mind-blowing and memorable proposition to our customers. 

In this season of interest-rate increases and house-price uncertainty, you need to elevate yourself above the competition. But, if you follow Jeff’s example, you wouldn’t even waste time worrying about your competition. You’d obsess over your customer’s experience. 

No matter what, we can always do more. 

Until next time. 

Greg Pennells 
Purple Circle Financial Services Pty Ltd