Purple Circle Financial Services reaches 100 broker shareholders and $6.5 billion in loan settlements
Boutique mortgage aggregator Purple Circle Financial Services has officially welcomed its 100th broker shareholder, marking a major milestone in the company’s broker-owned journey.
Founded in 2016 by a group of experienced brokers, Purple Circle Financial Services was established as a broker-owned mortgage aggregator with a clear mission — to redefine what it means to be an aggregator. The company has focused on building a collaborative, close-knit network of high-performing brokers who are personally invested in the success of the business.
Earlier this month, the aggregator surpassed the 100-shareholder milestone and also exceeded $6.5 billion in total loan settlements, a reflection of its growing footprint in the mortgage broking industry.
“Reaching $6.5 billion in settlements is a testament to the quality of our broker network, the strength of our support systems, and the collaborative culture we’ve built,” said executive director Greg Pennells. “But it’s the 100-broker-shareholders milestone that makes us most proud. It shows that brokers believe in our vision enough to become owners in the business they help shape every day.”
Last month, the group became the latest to access Salestrekker’s new integrated lending, origination and customer relationship management (CRM) platform Salestrekker 2.0.
Powered by Salestrekker 2.0 (which has been in development for over two and a half years), the new platform includes customised client portals, policy search tools, and in-built property reports and calculators and utilises open banking, digital compliance, and integrations into lender and fintech systems.
You can find out more about the origins of Purple Circle in the Mortgage & Finance Leader podcast with Greg Pennells, here.