Purple Circle Financial Services

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Mortgage Broking’s best kept secret is finally out...

Woman shush, finger in front of lips

Purple Circle Financial Services,
Boutique boutique aggregator of the year 2020!

There has been a quiet revolution building in the mortgage broking space...

A game-changing broking group has been gaining momentum over the past 3 years and now the well-kept secret is finally out with independent judges voting it the best in Australia.

The long-standing monopoly held by several broking groups is being seriously threatened by Australian Broker Awards newly crowned ‘Boutique broking group of the Year’ (less than 500 brokers) - Purple Circle Financial Services.

In a little more than 3 years, Purple Circle has risen from a start-up with a difference into Australia’s most exciting group in the broking group space.

Mortgage Brokers have grown tired of being placed at the bottom of the food-chain by high-mileage broking groups more interested in building lending distribution capacities for their shareholders and institutional owners than they are in looking after their brokers.

Purple Circle has turned this dated concept on its head by placing brokers at the very top of the food chain and making them shareholders in this unique company.

Broker-owned means broker-driven.

Have a voice and have a say... At Purple Circle, we take a co-operative approach to building best practice. Our Members have a strong say in the strategic direction of the company which allows us to not only provide what Brokers need to succeed in business but also what they want!

‘We created Purple Circle as a way to give back to brokers’, Greg Pennells says. ‘Traditionally the only people who enjoy the fruits of an aggregation group are broking group heads and institutional owners. These fruits can be in the form of profits and/or capital gains.’

‘The time is right for this wealth to make its way back to the very people responsible for the success of the groups – the brokers themselves’ says Greg.

Purple Circle is the brainchild and latest venture for Greg Pennells, co-founder of Choice Aggregation Services and Choice Home Loans.

Make an obligation free and confidential enquiry into how you can also be part of the broker revolution and earn shares in Australia’s most exciting finance broking group!


The term ‘Purple Circle’ means ‘an invitation-only meeting of like-minded people’.

Purple Circle Financial Services is an Australian owned and operated national boutique broking company. Purple Circle Financial Services is the first broking group in Australia in which Members can earn shares, simply by doing what they are already good at, which is writing loans! Our Members receive all the services and benefits you would expect from a market-leading group.